Ross Martin RM1S COMP at SHOT Show 2026

To improve this specifically for Google (which usually means optimizing for searchability, SEO, or a YouTube video description), we want to make sure the keywords are prominent, the action is clear, and the phrasing is engaging enough to make people want to click.

Also, a quick reminder to capitalize SHOT Show, as it stands out better and is technically the correct acronym.

Here are a few ways to improve it depending on where this text will live:

For a YouTube Video Description
This version is conversational, tells the viewer exactly what to expect, and naturally weaves in search terms.

"Mike McKinstry from Bleecker Street Publications stops by the Ross Martin booth at SHOT Show 2026