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it's so my second qualm is and

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sorry there's like cats happening so i'm

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very distracted right now alright so open

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about this

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yeah i alright my other issue with

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this industry as a whole but primarily

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i saw it at shot show is

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the lack of customer service which i

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think not everyone but like i walked

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through

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through some pretty big booths and there

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the people were not busy on their

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phones talking to each other not one

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person asking me if i need anything

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or if you have any questions and

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it just really kind of blew my

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mind that we're at this trade show

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specifically for this and no one is

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sorry and i saw this happen over

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and over and that is something that

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we have become as a company really

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pushes like we want to be involved

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in your life basically but

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i was like to be your friend

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i just want your sweet sweet data

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yeah honestly i i think it's that

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is one thing that i fell in

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love with when i started in this

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industry was like how involved everyone was

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and how much we all communicate and

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talk to each other in calais

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liberated and this year just seemed very

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like a cold as far as that

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goes and maybe we're all tired and

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but i think there was less of

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that what you will see this in

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terms of the industry did you mostly

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on friday

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no i didn't i didn't floor so

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i try to do for stuff every

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day cause i had to i came

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so yeah it came when saw some

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other people were doing some work with

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so i think i i just know

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that we've had a hard year but

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i do see things trajectory wise going

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back up

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just as someone who is watching the

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market really carefully i think that's changing

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i could be wrong but i do

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think that is changing and i think

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that we need to as an industry

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treat especially new customers

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with in the best possible way invite

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them into the fold and instead of

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being jaded and exhausted don't let it

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show hide it like elsa from frozen

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mom mom reference but no i think

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we need to as an industry be

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better

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about treating our customers with respect and

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care and as for if we're working

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with dealers or for ttc i think

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that matters either way so across the

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board just something i wanted to touch

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on weight so we should try to

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be nice to try and be nicer

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we should just be nicer that's all

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didn't even need to be nice i

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think

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acer took a little slightly less kunti

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right

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it's like ignoring them at shot show

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and then sending them three emails in

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a row probably not a good way

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to go if your booth and that

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happened to me

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favorite but my favorite post shot show

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email is the because i admire the

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balls on the mother fucker to send

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me this email it's where i get

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the one where it's like hey i

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had such a good time beating you

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at shot show that i really wanted

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to follow up with my sales pitch

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for thing x y z and i'm

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like look i know i mean

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a lot of people with joshua and

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i shake a lot of potential but

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i definitely did not meet you mister

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guy who sent me this email from

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this random company that i've never heard

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of but i admire the balls on

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the motherfucker to send me this email

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and try to play that one still

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getting deleted but i admire i admire

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the courage to that because i've worked

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i salute you as you go to

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the trash bin

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advertising sales in this industry and it's

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right here for a pimp so you

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gotta really work your ass off and

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idle which i don't find that unethical

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right like i that's just you know

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you got you you had a percentage

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and you took a shot at it

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and you gotta do what you gotta

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do to

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code to get some of these sales

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out here because i've gotten four hundred

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of those emails right like it's everyone

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and their sister is trying to sell

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me you know their email list are

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there no no no or whatever you

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know they've all got something that they

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think is the best thing

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i promise you it's the best thing

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to have ever bested some scholastic best

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thing

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yesterday

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yeah we are the we are our

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favorite thing to say in this industry

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as we are number one in the

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industry and i like to tell people

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that no one is ever number one

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that tomorrow your competitor will be number

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one so just do your best i

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can for jokes

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yeah

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it's a great hollows a joke but

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i'm not i'm gonna leave it i'm

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gonna be nice

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you know but i think that's an

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any i'll go once around the table

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keith final thoughts same grounds as my

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other job likes to say

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that other job can can shove it

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right now

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that though yeah or any save rounds

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chief

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your servers are the top or whatever

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you call them over there

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for her top after she jumping branches

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was the wildest thing to me what

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did you say to that man

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i think we as we have a

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lot of confusing terminology so but no

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any any final thoughts keith nope the

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it's it's going to be an interesting

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twenty six i think it's going to

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be one of those

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i hate saying recovery year because it

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was stuff still got bought but there

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was plenty there were plenty of sales

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that still happens the decreases happened consolidations

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happen but this is cyclical so we're

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we're in this where the out part

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of a cycle for the industry so

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let's let's see what twenty six does

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i know there are some interesting stuff

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off in the pipes were starting to

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drift away one of one of the

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things with chacha right is shot she

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was still holding on to certain legacy

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things about what it was and it

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just isn't anymore in one of those

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things is like you don't go to

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shot show to take orders from dealers

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anymore because oh

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all of that is done online and

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has been for years

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but you go because it's the start

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of the year it's the start of

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the sales year for for your industry

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it's it's the kickoff of the year

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for the industry so you announced new

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things you take some orders but you

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can do that all by email napoli

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it's old so there's still weird legacy

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things that are

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it's gonna be interesting to see which

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parts of those evolve from twenty six

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and twenty seven and probably throughout the

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rest of the decade because i think

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joshua is going to need to reckon

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with what it needs to become rather

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than what it's still trying to be

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when it hasn't been relevant to that

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particular aspect of it for awhile

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agreed the eevee any last thoughts yeah

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and secondly not and i'm going to

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take it one step further and say

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that i think companies are doing that

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i think they are starting to let

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go and this is something i have

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ten out of ten recommended to every

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client every company i've done work for

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but let go of whatever you were

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doing and start utilizing technology as a

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whole and not just influence or marketing

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like really update your website get your

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content straight make your brand an actual

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brand as a whole cohesive messaging all

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that and i do

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it's i felt like i saw more

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of that this year and and i

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really am looking forward to seeing what

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everyone does for the next year i

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think people albeit tired we're all tired

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but i think people are moving in

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and the direction that they need to

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be as far as technology goes and

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everything else desire

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and all of that seems to be

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moving forward and i'm i'm really excited

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i think we're going to do great

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firm believer in the law of attraction

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by the way so i'm saying this

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for everyone blanket statement we're all going

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to have a great year everybody's going

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to do amazing that's it dude amazing

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sweetie

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i concur with both those assessments and

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i think the the biggest takeaway i

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have for me is that

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my first shot shows alma was eighteen

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years ago or wait

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yeah i had to do that in

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my head tooth the the two thousand

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and eight was my first shot show

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it was at the las vegas convention

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center which has a considerably smaller venue

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and they were outside in the parking

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lot they were having one of those

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dog long jump competitions where they jump

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and catch a thing and laid in

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a pool is kind of neat and

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the show is smaller

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the next year was in orlando that

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was the last year it was anywhere

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but las vegas and it was eighteen

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years ago a still a buyers show

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it was a show where the primary

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people that were there went to write

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business that place in the industry has

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largely been taken over by the by

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group shows by the by the show

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those that are put on my sport

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south puts on a show by those

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shows and shot show has transformed into

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a media show and is primarily now

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a media show to showcase your new

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products yes there are there is no

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business being done at shot show but

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the business it's being done isn't necessarily

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orders being

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written but it's a lot of it's

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more high level stuff it's partnerships it's

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manufacturing agreements it's things like that but

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as we just as we are in

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a twenty four seven news cycle we're

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in an era of constant connectivity where

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deals can be made without sitting in

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a room in front of one another

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and that has fundamentally changed the character

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of shots

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and you know you can argue back

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and forth whether you like it or

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whether it's good or bad whether you

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like it or you don't like it

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i don't think that it has any

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inherent value at all i think it

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simply is and it is a reflection

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of the changing media culture and the

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changing business corporate culture in our world

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and shot show has changed and shot

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show will continue to change as long

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as there is an nssf there will

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be an event called shot show and

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how old will i be in twenty

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years i'll be

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the sixty four in twenty years me

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if i am going to shot show

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in twenty forty six it will probably

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have changed a lot from then to

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the share that i remember now so

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if you've never been to shot show

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i strongly recommend it go have a

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good time and go cold tires originally

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were

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worth a three day pass

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worse worth a three day pass or

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do you have any way to access

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the show go and enjoy it because

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it will be an experience yeah go

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kick tires like lots of guns go

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to some shows it at the venetian

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get stabbed by a guy like you

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though yeah you get charged up and

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that that we try and put a

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tourniquet on you it's great so great

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that is it for this week guys

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i want to thank everybody for listening

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liking sharing and subscribing i forgot to

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do this at the top of the

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show cause i'm really bad at this

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keith i did actually say bleecker street

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publications at the top

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of the show

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bleecker street and then a word that

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is wildly like publication yeah i but

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i but even with that i fuck

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up the intro anyways so cause i

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cannot do the influence of the show

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correctly so we've had a technical glitch

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somebody called me in the middle of

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the shell and my phone was on

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silent it's fine guys you don't listen

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to the show because we're polished like

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the sean ryan show

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do you listen to the show cause

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you're the same sort of degenerate that

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we are and we love you for

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that and if you are the same

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sort of degenerate that we are make

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sure to leave a review for us

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especially on itunes and spotify because currently

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those platforms are not crushing guns

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currently those platforms are not crushing good

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content like me

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we can be bigger and it's fine

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and they don't hate that we're there

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like well maybe they hate that we're

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there but they don't actively kick us

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off of their platforms and they don't

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suppress our content if you are on

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your iphone and you listen to a

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bunch of gun related podcasts it will

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be like oh you may like these

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gun related podcasts and push those up

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in your algorithm for you so

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and one of the big things that

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helps with that is foster reviews and

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actual like type ii type iii word

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reviews that you have to write with

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your thumbs or your fingers so again

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thank you very much if you're watching

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this on open air media please share

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it with your friends put them in

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this stanley kubrick care make sure their

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eyes stay open while they watch the

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whole thing an

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and that's it thank you very much

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and we will be back next week