WEBVTT 1 00:00:00.120 --> 00:00:02.880 udo what's up guys i am caleb 2 00:00:02.880 --> 00:00:05.790 giddings then ranchi finch and you are 3 00:00:05.790 --> 00:00:08.970 watching or listening to gundy brunch on 4 00:00:09.390 --> 00:00:11.130 either open air media which is where 5 00:00:11.130 --> 00:00:12.480 you can watch it with your eyeballs 6 00:00:12.630 --> 00:00:14.910 or you're probably listening to it statistically 7 00:00:14.910 --> 00:00:17.910 speaking on apple podcasts or spotify and 8 00:00:17.910 --> 00:00:18.930 if you are listening to it on 9 00:00:18.930 --> 00:00:20.130 apple podcasts or spotify 10 00:00:20.160 --> 00:00:21.060 go ahead and give us a five 11 00:00:21.060 --> 00:00:23.340 star review and leave an actual rating 12 00:00:23.345 --> 00:00:25.830 for the show cause again said every 13 00:00:25.830 --> 00:00:28.350 week those platforms are not actively censoring 14 00:00:28.350 --> 00:00:30.780 gun contents reviews and ratings actually do 15 00:00:30.780 --> 00:00:33.780 help the algorithm that makes edit youtube 16 00:00:33.780 --> 00:00:37.048 the other day and a jar we 17 00:00:37.231 --> 00:00:39.090 randomly had like four more videos pulled 18 00:00:39.090 --> 00:00:40.320 down sure 19 00:00:40.320 --> 00:00:41.580 got out i will say this shout 20 00:00:41.580 --> 00:00:42.600 out to all of the people on 21 00:00:42.600 --> 00:00:45.090 youtube who are still leaving comments about 22 00:00:45.090 --> 00:00:46.530 a throwaway line that i had in 23 00:00:46.530 --> 00:00:48.570 a video from like two years ago 24 00:00:48.750 --> 00:00:51.600 where i expressed my opinion on the 25 00:00:51.630 --> 00:00:54.480 utility of single action trigger pulls on 26 00:00:54.480 --> 00:00:57.150 defensive revolvers people are very upset about 27 00:00:57.150 --> 00:00:59.070 that but that's not the point 28 00:01:00.270 --> 00:01:01.770 brunch is brought to you by bleecker 29 00:01:01.770 --> 00:01:04.350 street publications and tours usa if you 30 00:01:04.350 --> 00:01:05.940 like guns get it from tourists and 31 00:01:05.940 --> 00:01:07.530 if you like reading about guns read 32 00:01:07.530 --> 00:01:09.690 bleecker street publications family of products which 33 00:01:09.690 --> 00:01:12.390 include the entire athlon outdoors family which 34 00:01:12.390 --> 00:01:13.770 is coming back in print 35 00:01:14.880 --> 00:01:18.510 this year this year is the plan 36 00:01:18.570 --> 00:01:22.230 bringing back the prince very likely it'll 37 00:01:22.230 --> 00:01:24.090 be ballistic magazine coming back 38 00:01:25.322 --> 00:01:28.590 then decided but ballistic is on deck 39 00:01:28.590 --> 00:01:30.810 to come back first if that changes 40 00:01:30.840 --> 00:01:35.790 because you know things change then you 41 00:01:35.790 --> 00:01:38.010 may learn that here but i can't 42 00:01:38.010 --> 00:01:39.030 be mad at me for talking about 43 00:01:39.030 --> 00:01:40.020 that cause you got a whole party 44 00:01:40.020 --> 00:01:43.320 at shot show with a fucking public 45 00:01:43.320 --> 00:01:45.360 information like that is cool 46 00:01:45.360 --> 00:01:48.270 running i like i am hunting all 47 00:01:48.270 --> 00:01:50.490 the logistical shit in the background to 48 00:01:50.490 --> 00:01:51.630 make odd 49 00:01:53.040 --> 00:01:55.110 i tell you having been involved in 50 00:01:55.200 --> 00:01:57.180 the production of print magazines not once 51 00:01:57.180 --> 00:01:59.520 but twice in my career i know 52 00:01:59.520 --> 00:02:01.320 what a daunting task you have ahead 53 00:02:01.320 --> 00:02:03.750 of you and i do not envy 54 00:02:03.750 --> 00:02:06.630 that kill you in any way shape 55 00:02:06.630 --> 00:02:08.100 or form because it is difficult there's 56 00:02:08.250 --> 00:02:10.680 loads of logistics and the the worst 57 00:02:10.680 --> 00:02:12.360 thing about publishing him a print book 58 00:02:12.600 --> 00:02:13.200 is the legit 59 00:02:13.200 --> 00:02:15.420 mystics that you don't think about and 60 00:02:15.420 --> 00:02:17.820 then they show up and you're like 61 00:02:17.970 --> 00:02:21.120 these costs a lot of money like 62 00:02:22.350 --> 00:02:23.815 the first print magazine that i published 63 00:02:23.815 --> 00:02:25.470 obviously was gone up the magazine or 64 00:02:25.470 --> 00:02:28.050 a key and one of the things 65 00:02:28.050 --> 00:02:30.030 that he did not take into account 66 00:02:30.480 --> 00:02:32.520 was and it was such a silly 67 00:02:32.520 --> 00:02:36.600 thing was the cost of the cops 68 00:02:36.750 --> 00:02:38.310 that we were sending out by the 69 00:02:38.310 --> 00:02:39.690 people in the industry who get free 70 00:02:39.690 --> 00:02:41.370 magazines right and because we were a 71 00:02:41.370 --> 00:02:42.480 small distribution map 72 00:02:42.480 --> 00:02:45.000 magazine that was it wasn't like it 73 00:02:45.000 --> 00:02:46.920 would have killed us but every month 74 00:02:46.920 --> 00:02:48.150 when i was like alright we have 75 00:02:48.150 --> 00:02:50.910 x number of subscribers we you know 76 00:02:50.910 --> 00:02:52.440 print this number of folks and we 77 00:02:52.440 --> 00:02:53.640 have this many comps and i'm like 78 00:02:53.910 --> 00:02:55.710 and i'm i wasn't losing money but 79 00:02:55.710 --> 00:02:58.260 it was fucking close to this yeah 80 00:02:58.515 --> 00:03:01.080 you can just just by not accounting 81 00:03:01.080 --> 00:03:02.640 for those little things and 82 00:03:02.640 --> 00:03:05.130 and and building improperly you can eat 83 00:03:05.130 --> 00:03:08.640 your emergent really frickin quinn and we 84 00:03:08.640 --> 00:03:10.710 can you can do that one on 85 00:03:10.740 --> 00:03:12.750 guns too you can you can not 86 00:03:12.750 --> 00:03:15.120 account for certain things about moving and 87 00:03:15.120 --> 00:03:17.070 shipping etc and you can go man 88 00:03:17.100 --> 00:03:19.200 it's gonna cost two ninety nine that 89 00:03:19.200 --> 00:03:21.450 is awesome what else is expensive and 90 00:03:21.450 --> 00:03:22.800 what was shockingly expo 91 00:03:22.800 --> 00:03:25.440 pensive was so the so for people 92 00:03:25.440 --> 00:03:27.840 who don't know there's there's a lot 93 00:03:27.840 --> 00:03:30.210 of different types of binding for magazines 94 00:03:30.210 --> 00:03:31.920 binding is having the pages together right 95 00:03:32.070 --> 00:03:33.600 so there's the cheapest way to do 96 00:03:33.600 --> 00:03:35.250 it is staple bound right where there's 97 00:03:35.250 --> 00:03:36.870 bang bang two staples through the back 98 00:03:37.230 --> 00:03:39.270 of staple their magazines feel cheap and 99 00:03:39.270 --> 00:03:41.790 shitty that's just that's an objective statement 100 00:03:41.790 --> 00:03:42.960 of fact then 101 00:03:42.960 --> 00:03:44.910 there's what's called perfect binding and gone 102 00:03:44.910 --> 00:03:47.280 up the magazine was perfect bound ballistic 103 00:03:47.280 --> 00:03:50.550 was perfect bound recoil is perfect bound 104 00:03:50.700 --> 00:03:52.620 field ethos is perfect down and a 105 00:03:52.620 --> 00:03:54.420 perfect bound it's like imagine like a 106 00:03:54.420 --> 00:03:57.060 paperback book that's perfect binding alright 107 00:03:58.110 --> 00:04:00.420 irving binding costs money but you expect 108 00:04:00.420 --> 00:04:01.830 that when you're building it into the 109 00:04:01.830 --> 00:04:03.810 cost of the book because you know 110 00:04:03.810 --> 00:04:05.670 you want a perfect bound book what 111 00:04:05.730 --> 00:04:07.440 we didn't account for when we were 112 00:04:07.440 --> 00:04:10.290 doing it was the cost of mailing 113 00:04:10.290 --> 00:04:12.750 the book in the little plastic baggies 114 00:04:12.900 --> 00:04:15.450 that protect the really nice quality paper 115 00:04:15.480 --> 00:04:16.380 because we paid for all of the 116 00:04:16.380 --> 00:04:18.240 paper in really nice quality pay 117 00:04:18.270 --> 00:04:20.190 for that costs money good quality printing 118 00:04:20.190 --> 00:04:22.770 that costs money and it didn't i 119 00:04:22.770 --> 00:04:24.510 didn't think about how much it's going 120 00:04:24.510 --> 00:04:25.680 to cost for me to make sure 121 00:04:25.680 --> 00:04:26.910 that the printer puts them in these 122 00:04:26.910 --> 00:04:30.240 little plastic baggies and then when nate's 123 00:04:30.240 --> 00:04:31.770 that when they nailed him the post 124 00:04:31.770 --> 00:04:35.280 office doesn't completely fucking destroy them the 125 00:04:35.280 --> 00:04:37.470 baggage costs cause your shipping don't give 126 00:04:37.470 --> 00:04:38.310 a fuck 127 00:04:38.430 --> 00:04:40.770 yeah make the handle the handling later 128 00:04:40.830 --> 00:04:42.090 they do not care they do not 129 00:04:42.090 --> 00:04:44.160 matter when i spent on print they 130 00:04:44.160 --> 00:04:45.840 do not care what you expect to 131 00:04:45.840 --> 00:04:48.270 make this a nice product they have 132 00:04:48.270 --> 00:04:50.190 one job moved it from a to 133 00:04:50.190 --> 00:04:50.520 b 134 00:04:51.630 --> 00:04:53.190 turns out the baggies at the time 135 00:04:53.190 --> 00:04:54.960 for us cost a nickel a book 136 00:04:54.990 --> 00:04:57.450 which a nickel doesn't seem like a 137 00:04:57.450 --> 00:04:59.310 lot of money until you're earning ten 138 00:04:59.310 --> 00:05:02.070 thousand magazines and then and still is 139 00:05:02.100 --> 00:05:04.020 and then and then it becomes an 140 00:05:04.020 --> 00:05:06.090 amount of money that is both simultaneously 141 00:05:06.090 --> 00:05:07.230 not a lot of money but it 142 00:05:07.230 --> 00:05:08.160 is a lot of money 143 00:05:09.360 --> 00:05:11.700 counted for it adds up when you're 144 00:05:11.715 --> 00:05:14.160 like hey this is like if you 145 00:05:14.160 --> 00:05:16.560 know with every line item that you're 146 00:05:16.560 --> 00:05:18.420 in let's say your input into a 147 00:05:18.420 --> 00:05:21.930 magazine is five dollars it's not guys 148 00:05:23.490 --> 00:05:26.370 it's not but if you know that 149 00:05:26.370 --> 00:05:28.620 your input into a magazine shoot from 150 00:05:28.620 --> 00:05:30.240 start to finish with all the shipping 151 00:05:30.240 --> 00:05:31.890 options you want and everything like that 152 00:05:31.920 --> 00:05:34.470 is five dollars then you can look 153 00:05:34.470 --> 00:05:36.797 at it and go hey based on 154 00:05:36.840 --> 00:05:39.030 the time and everything else that i 155 00:05:39.030 --> 00:05:41.940 need to account for we can sell 156 00:05:41.940 --> 00:05:43.200 this for twelve dollars 157 00:05:43.200 --> 00:05:44.460 hers and we were fine cause that 158 00:05:44.460 --> 00:05:45.840 takes care of the people that take 159 00:05:45.840 --> 00:05:47.040 care of my margin and that takes 160 00:05:47.040 --> 00:05:48.150 her in the five dollars that it 161 00:05:48.150 --> 00:05:50.400 costs to print each and every one 162 00:05:50.400 --> 00:05:53.070 of these magazines but you start missing 163 00:05:53.070 --> 00:05:55.410 items than five dollars is five dollars 164 00:05:55.410 --> 00:05:57.210 it actually ends up being seven dollars 165 00:05:57.210 --> 00:05:59.490 and then like eight eight fifty and 166 00:05:59.490 --> 00:06:00.720 then all of a sudden it's like 167 00:06:00.720 --> 00:06:03.360 grab my margins gone and i 168 00:06:03.360 --> 00:06:04.710 still have to pay writers and i 169 00:06:04.710 --> 00:06:06.780 still have all these all the rest 170 00:06:06.780 --> 00:06:07.410 of it so 171 00:06:09.240 --> 00:06:12.630 the prints are a and so like 172 00:06:12.780 --> 00:06:14.100 i you know obviously i was never 173 00:06:14.100 --> 00:06:16.500 a big fan of pay of everyone 174 00:06:16.500 --> 00:06:19.304 bailing out of the prince and out 175 00:06:19.304 --> 00:06:21.810 of the print space having mostly changed 176 00:06:21.810 --> 00:06:24.900 it didn't die is right but that 177 00:06:24.900 --> 00:06:26.730 was the problem is because the magazines 178 00:06:27.240 --> 00:06:28.800 the magazines didn't adapt to 179 00:06:28.830 --> 00:06:31.350 the change writing like you look at 180 00:06:31.350 --> 00:06:32.940 the print magazines that are still doing 181 00:06:32.940 --> 00:06:34.950 well like for instance you know i 182 00:06:34.950 --> 00:06:36.420 know where in the states for those 183 00:06:36.420 --> 00:06:37.710 guys who take my competitors one of 184 00:06:37.710 --> 00:06:39.360 the sponsoring the podcast blah blah blah 185 00:06:39.390 --> 00:06:40.890 recoil is doing well as a print 186 00:06:40.890 --> 00:06:42.660 magazine because they saw the writing on 187 00:06:42.660 --> 00:06:44.700 the wall and yanked back on a 188 00:06:44.700 --> 00:06:46.920 lot of the overhead that goes into 189 00:06:46.920 --> 00:06:48.870 printing a magazine so that they could 190 00:06:48.870 --> 00:06:48.960 fo 191 00:06:48.960 --> 00:06:51.510 focus primarily on a subscriber driven model 192 00:06:51.930 --> 00:06:53.760 wait ten out of ten good job 193 00:06:54.060 --> 00:06:56.421 but you know when you're a i 194 00:06:56.421 --> 00:06:57.930 mean shit we can talk about what's 195 00:06:57.930 --> 00:06:59.610 happening in an array right now like 196 00:06:59.790 --> 00:07:01.290 so for people who don't know 197 00:07:02.760 --> 00:07:05.820 that was big news in our space 198 00:07:05.850 --> 00:07:08.730 yeah in particular i mean you guys 199 00:07:08.790 --> 00:07:10.770 depending on if you care about getting 200 00:07:11.220 --> 00:07:12.810 your enter a pump magazine if you 201 00:07:12.810 --> 00:07:15.840 remember may not have noticed at all 202 00:07:16.560 --> 00:07:20.760 but what changed caleb well it's all 203 00:07:20.760 --> 00:07:22.110 good so enter a 204 00:07:22.560 --> 00:07:24.870 and in what i think okay so 205 00:07:24.870 --> 00:07:26.550 i'm going to caveat this with i 206 00:07:26.550 --> 00:07:28.500 think this was the right thing to 207 00:07:28.500 --> 00:07:30.090 do now let me tell you a 208 00:07:30.090 --> 00:07:31.320 lot of an array members are very 209 00:07:31.320 --> 00:07:32.970 upset about this but entering made the 210 00:07:32.970 --> 00:07:36.210 decision and for a number of reasons 211 00:07:36.240 --> 00:07:38.700 you know which we can go into 212 00:07:39.150 --> 00:07:42.720 the speculative reasons for this verse 213 00:07:42.720 --> 00:07:44.550 is the actual reasons but for a 214 00:07:44.550 --> 00:07:46.710 number of reasons and i made the 215 00:07:46.710 --> 00:07:48.660 decision to discontinue all of their print 216 00:07:48.660 --> 00:07:53.141 publications except for american rifleman a whole 217 00:07:53.141 --> 00:07:55.050 lot of people got furloughed or in 218 00:07:55.050 --> 00:07:58.260 some cases let go the production team 219 00:07:58.260 --> 00:08:00.600 from what was in my opinion the 220 00:08:00.600 --> 00:08:02.670 best and are a magazine shooting illustrated 221 00:08:02.910 --> 00:08:04.560 got moved over to be the new 222 00:08:04.560 --> 00:08:07.290 riflemen production team and rifleman is now 223 00:08:07.290 --> 00:08:10.260 going to a it will still be 224 00:08:10.260 --> 00:08:12.510 monthly but i think only four of 225 00:08:12.510 --> 00:08:14.670 the issues will actually be printed everything 226 00:08:14.670 --> 00:08:16.230 else will be an e-magazine 227 00:08:17.640 --> 00:08:20.578 and according to my folks at an 228 00:08:20.580 --> 00:08:22.620 array the new print magazine will be 229 00:08:22.620 --> 00:08:24.300 nice it's going to be perfect bound 230 00:08:24.300 --> 00:08:26.490 it's going to be focusing on that 231 00:08:26.850 --> 00:08:29.550 high quality print publication which i think 232 00:08:29.550 --> 00:08:31.470 is where everybody should be going i 233 00:08:31.470 --> 00:08:34.740 really i i agree with that that 234 00:08:34.740 --> 00:08:36.330 facet quite a bit is 235 00:08:37.740 --> 00:08:40.170 one of the biggest changes that didn't 236 00:08:40.230 --> 00:08:42.690 get an it i got requests print 237 00:08:42.690 --> 00:08:44.880 schedule because i work with them in 238 00:08:44.970 --> 00:08:46.350 a couple of other facets of what 239 00:08:46.350 --> 00:08:46.964 i do 240 00:08:49.290 --> 00:08:52.800 month monthly monthly and twenty twenty six 241 00:08:52.800 --> 00:08:53.700 is way too many 242 00:08:54.750 --> 00:08:57.090 it's a long way to luck a 243 00:08:57.090 --> 00:08:59.160 monthly magazine is way too much 244 00:09:01.650 --> 00:09:03.330 it for the for the digital age 245 00:09:03.570 --> 00:09:07.710 we you don't wants he he that's 246 00:09:07.710 --> 00:09:09.990 a ton of logistics and you're just 247 00:09:10.050 --> 00:09:13.530 you're burning people out it's it's too 248 00:09:14.340 --> 00:09:17.250 much and it's very expensive to do 249 00:09:17.640 --> 00:09:19.470 so the enter a moving to a 250 00:09:19.470 --> 00:09:20.400 quarterly physic 251 00:09:20.430 --> 00:09:22.920 cole and then making it really nice 252 00:09:23.460 --> 00:09:26.340 is going to make that issue feel 253 00:09:26.340 --> 00:09:28.500 in every way better and you're going 254 00:09:28.500 --> 00:09:30.900 to be happier to receive it cause 255 00:09:31.230 --> 00:09:34.620 they're the thing the shift to digital 256 00:09:34.950 --> 00:09:37.830 was that like all all this information 257 00:09:38.580 --> 00:09:40.560 though all this information is available 258 00:09:40.560 --> 00:09:42.540 all online and if it's not online 259 00:09:42.720 --> 00:09:43.500 what are you doing 260 00:09:44.700 --> 00:09:46.740 right when i think the inner the 261 00:09:46.740 --> 00:09:48.330 other thing too that the argument that 262 00:09:48.330 --> 00:09:51.720 people would say for oh well if 263 00:09:51.720 --> 00:09:53.910 you don't have you know a monthly 264 00:09:53.910 --> 00:09:55.650 print magazine how are you going to 265 00:09:55.650 --> 00:09:57.570 respond how are you going to like 266 00:09:59.100 --> 00:10:02.550 quickly publish information about new product launches 267 00:10:02.550 --> 00:10:04.200 and all that and the answer to 268 00:10:04.200 --> 00:10:05.640 this it may not be something people 269 00:10:05.640 --> 00:10:07.080 like to hear you're not and you 270 00:10:07.080 --> 00:10:11.220 shouldn't lay with a quarterly or bi 271 00:10:11.280 --> 00:10:14.040 monthly publication the advantage of that is 272 00:10:14.040 --> 00:10:15.720 it gives you the time to better 273 00:10:15.720 --> 00:10:18.960 develop stories right so like instead 274 00:10:19.375 --> 00:10:22.705 as you know fifteen or twenty stories 275 00:10:22.705 --> 00:10:26.035 that are six hundred were six hundred 276 00:10:26.035 --> 00:10:27.685 and twelve hundred words you can get 277 00:10:28.375 --> 00:10:31.705 you know seven to twelve you know 278 00:10:31.705 --> 00:10:33.445 fourteen hundred word stories you can get 279 00:10:33.445 --> 00:10:36.925 really in-depth long-form content because you have 280 00:10:36.925 --> 00:10:39.025 a longer tail on 281 00:10:39.565 --> 00:10:41.515 how this content is getting developed and 282 00:10:41.515 --> 00:10:44.815 i think that's hugely beneficial or again 283 00:10:45.955 --> 00:10:47.695 i get that a lot of people 284 00:10:47.695 --> 00:10:49.465 want to get their magazine every month 285 00:10:49.495 --> 00:10:51.325 okay that's you've been getting and enter 286 00:10:51.325 --> 00:10:53.335 a magazine every month for you know 287 00:10:53.455 --> 00:10:55.075 a shit i'm an nrl life never 288 00:10:55.225 --> 00:10:56.695 i've been getting and enter a magazine 289 00:10:56.695 --> 00:10:58.255 every month for i don't even know 290 00:10:58.255 --> 00:10:59.695 how long right i 291 00:11:00.235 --> 00:11:01.675 i can i couldn't tell you how 292 00:11:01.675 --> 00:11:03.445 long and i do and this is 293 00:11:03.445 --> 00:11:06.115 no shade to an array and i 294 00:11:06.115 --> 00:11:07.645 pick it up i leaf through it 295 00:11:07.675 --> 00:11:08.935 i checked to make sure our ads 296 00:11:08.935 --> 00:11:10.165 look correct and we have ads in 297 00:11:10.165 --> 00:11:11.305 it i check if we've got granted 298 00:11:11.311 --> 00:11:13.345 the use in it and to see 299 00:11:13.345 --> 00:11:14.665 if my friends have any articles in 300 00:11:14.665 --> 00:11:15.955 it and then i said it on 301 00:11:15.955 --> 00:11:17.125 my desk and i forget about it 302 00:11:17.125 --> 00:11:18.685 until i clean my desk through slayer 303 00:11:18.685 --> 00:11:19.765 and i throw it in the garbage 304 00:11:19.765 --> 00:11:19.855 and 305 00:11:19.885 --> 00:11:21.085 it's not shade to an array that's 306 00:11:21.085 --> 00:11:22.855 just how that magazine lives in my 307 00:11:22.855 --> 00:11:25.560 life and it part of the part 308 00:11:25.560 --> 00:11:28.225 of the reason for that is the 309 00:11:28.225 --> 00:11:30.445 frequency with which you receive it like 310 00:11:30.445 --> 00:11:31.915 if we we we see it with 311 00:11:31.915 --> 00:11:34.075 email we see it with digital if 312 00:11:34.135 --> 00:11:37.255 you are receiving too often it just 313 00:11:37.255 --> 00:11:39.115 all blends together and then i'm losing 314 00:11:39.115 --> 00:11:40.015 the value of your eyes 315 00:11:40.015 --> 00:11:42.175 balls because you don't care enough trained 316 00:11:42.175 --> 00:11:43.945 you not to care by talking to 317 00:11:43.945 --> 00:11:45.025 you too frequently 318 00:11:46.945 --> 00:11:48.925 cause it's not the content at the 319 00:11:48.925 --> 00:11:50.755 frequency that you want now so people 320 00:11:50.755 --> 00:11:53.005 do and people want daily update emails 321 00:11:53.005 --> 00:11:54.835 people want to see you know fresh 322 00:11:54.835 --> 00:11:55.375 stories 323 00:11:56.605 --> 00:11:58.705 whether it's news whether it's you know 324 00:11:58.765 --> 00:12:01.615 firearms reviews whether it's you know current 325 00:12:01.615 --> 00:12:03.415 events content you name it there are 326 00:12:03.415 --> 00:12:05.665 people who want it at those different 327 00:12:05.815 --> 00:12:08.395 frequencies but the individual print in a 328 00:12:08.395 --> 00:12:11.905 lot of cases was too frequent so 329 00:12:11.905 --> 00:12:16.735 these these staggered and less frequent fizzy 330 00:12:16.735 --> 00:12:19.585 skull print schedules are getting it to 331 00:12:19.585 --> 00:12:22.765 people with that refresh timeline in in 332 00:12:22.795 --> 00:12:25.015 mind so that as they are consuming 333 00:12:25.015 --> 00:12:27.115 it they're actually enjoying far more of 334 00:12:27.115 --> 00:12:28.855 the content and you're getting better value 335 00:12:28.855 --> 00:12:30.565 if you're in the magazine whether you're 336 00:12:30.565 --> 00:12:32.124 in there as an advertiser or whether 337 00:12:32.215 --> 00:12:35.665 in there and it as actual one 338 00:12:35.665 --> 00:12:36.895 of the stories you 339 00:12:36.895 --> 00:12:38.545 you're getting better value for that because 340 00:12:38.545 --> 00:12:41.785 people are taking the time to to 341 00:12:41.815 --> 00:12:43.645 read it and see it at that 342 00:12:43.675 --> 00:12:45.265 and as for raid i would even 343 00:12:45.265 --> 00:12:48.565 make the argument that as you said 344 00:12:48.565 --> 00:12:50.755 that the cadence for a monthly book 345 00:12:50.995 --> 00:12:53.815 in twenty twenty six was weird because 346 00:12:53.815 --> 00:12:56.065 it was simultaneously too fast and also 347 00:12:56.065 --> 00:12:56.695 too slow 348 00:12:57.055 --> 00:12:59.905 alright like you would get a monthly 349 00:12:59.995 --> 00:13:01.915 book out but you would have to 350 00:13:01.915 --> 00:13:03.565 jam it full of content every month 351 00:13:03.565 --> 00:13:04.675 which is a lot of content to 352 00:13:04.675 --> 00:13:05.905 fill every month and it has to 353 00:13:05.905 --> 00:13:07.405 be a certain quality and it's gotta 354 00:13:07.405 --> 00:13:09.205 be this that formatted in another way 355 00:13:09.445 --> 00:13:11.545 but it still wouldn't be reactive enough 356 00:13:11.545 --> 00:13:13.795 to allow you to publish and talk 357 00:13:13.795 --> 00:13:16.135 to you know things that had happened 358 00:13:16.135 --> 00:13:17.215 two weeks before or 359 00:13:17.215 --> 00:13:19.135 like readings in heaven when the magazine 360 00:13:19.135 --> 00:13:21.385 went to print and you're like ooh 361 00:13:21.411 --> 00:13:22.255 this would have been great to get 362 00:13:22.255 --> 00:13:23.425 in there now you have to wait 363 00:13:23.635 --> 00:13:25.165 thirty days before we can put it 364 00:13:25.165 --> 00:13:26.605 in the next issue and by then 365 00:13:26.665 --> 00:13:29.515 it's old what i think a hybrid 366 00:13:29.515 --> 00:13:31.825 publishing schedule you know what what an 367 00:13:31.825 --> 00:13:33.625 array is doing and they've always had 368 00:13:33.625 --> 00:13:34.885 their websites and all of that but 369 00:13:34.885 --> 00:13:37.255 like having the ability cause they're going 370 00:13:37.255 --> 00:13:37.375 to 371 00:13:37.375 --> 00:13:39.625 have the the digital magazine having the 372 00:13:39.625 --> 00:13:40.825 ability to be like oh we need 373 00:13:40.825 --> 00:13:42.385 to rip this feature out and it's 374 00:13:42.385 --> 00:13:44.695 a simple having edited a digital magazine 375 00:13:44.875 --> 00:13:47.845 as dragging your formatted pdf and dragging 376 00:13:47.845 --> 00:13:49.705 it into the app assuming they've got 377 00:13:49.705 --> 00:13:51.385 the right out like ovulate again 378 00:13:53.275 --> 00:13:54.895 and you know it's a lot easier 379 00:13:54.895 --> 00:13:56.515 to plug and play content from point 380 00:13:56.515 --> 00:13:57.925 a to point b and you can 381 00:13:57.925 --> 00:14:00.295 say hey the digital magazine gets emailed 382 00:14:00.295 --> 00:14:01.855 out to you every enter a number 383 00:14:01.855 --> 00:14:04.105 tomorrow we need a pi or in 384 00:14:04.525 --> 00:14:06.445 three days we need a piece on 385 00:14:07.525 --> 00:14:11.155 the new oris tag blaster nine thousand 386 00:14:11.485 --> 00:14:12.655 odd though 387 00:14:12.655 --> 00:14:14.605 then we can do that we have 388 00:14:14.605 --> 00:14:17.245 the production ability to do that versus 389 00:14:17.245 --> 00:14:18.595 with a print book where it's gotta 390 00:14:18.601 --> 00:14:20.845 you know the the printed and text 391 00:14:21.505 --> 00:14:24.475 there's there's a handball you have z 392 00:14:24.775 --> 00:14:26.935 you have the hard deadlines of this 393 00:14:26.935 --> 00:14:29.905 is what your final and there is 394 00:14:29.905 --> 00:14:32.395 no is it like it's back to 395 00:14:32.395 --> 00:14:32.815 who wants to 396 00:14:32.815 --> 00:14:33.985 be a millionaire it is this your 397 00:14:33.985 --> 00:14:36.175 final answer is this your final paragraph 398 00:14:36.325 --> 00:14:38.545 because once they run they run errors 399 00:14:38.545 --> 00:14:41.035 and all it is as it exists 400 00:14:41.485 --> 00:14:44.905 digital can be fixed digital can be 401 00:14:44.905 --> 00:14:47.695 updated and even if you have you 402 00:14:47.695 --> 00:14:50.425 know made it made it to final 403 00:14:50.425 --> 00:14:51.925 and you have to switch out your 404 00:14:51.925 --> 00:14:52.975 your time your time 405 00:14:52.975 --> 00:14:56.755 online do you require timelines are much 406 00:14:56.755 --> 00:14:58.255 much much lower and you see that 407 00:14:58.255 --> 00:15:01.735 digital advertising to his printers months ahead 408 00:15:01.735 --> 00:15:05.125 of time digital updates are usually days 409 00:15:05.755 --> 00:15:07.255 i if i notice if i need 410 00:15:07.255 --> 00:15:09.055 to swap out an ad set that 411 00:15:09.055 --> 00:15:11.005 requires the pretty pictures to be done 412 00:15:11.335 --> 00:15:12.685 and a link to where i want 413 00:15:12.685 --> 00:15:13.135 people away 414 00:15:13.135 --> 00:15:16.945 land and in some cases it is 415 00:15:17.035 --> 00:15:19.435 in a business day is a reasonable 416 00:15:19.435 --> 00:15:23.155 turnaround in some instances it's minutes when 417 00:15:23.845 --> 00:15:25.915 everybody's there it's minutes yeah when i 418 00:15:25.915 --> 00:15:27.595 was the digital editor of tactical life 419 00:15:27.595 --> 00:15:30.805 dot com now a bleaker street publications 420 00:15:30.805 --> 00:15:32.905 property you know we were 421 00:15:33.505 --> 00:15:35.485 there i was very able to be 422 00:15:35.485 --> 00:15:37.795 reactive both with content like with advertising 423 00:15:37.795 --> 00:15:40.765 changes as i you know would text 424 00:15:40.765 --> 00:15:42.835 or ad in our ad ops manager 425 00:15:42.835 --> 00:15:44.635 and be like handing has changed and 426 00:15:44.635 --> 00:15:45.565 she would text me back and be 427 00:15:45.565 --> 00:15:48.265 like by when i'm like twenty minutes 428 00:15:48.265 --> 00:15:49.855 ago and then it would happen right 429 00:15:50.305 --> 00:15:52.345 and you know but we were also 430 00:15:52.375 --> 00:15:53.455 you know very full 431 00:15:53.455 --> 00:15:55.705 flexible with content and that's the very 432 00:15:55.789 --> 00:15:57.595 key to keeping right is that our 433 00:15:57.595 --> 00:15:59.005 ability to be like alright i'm going 434 00:15:59.005 --> 00:16:00.955 to run you know i i've rolling 435 00:16:01.195 --> 00:16:02.605 down my desk on monday morning and 436 00:16:02.605 --> 00:16:04.435 be like alright what do i have 437 00:16:04.435 --> 00:16:05.845 on the wires that i can run 438 00:16:05.845 --> 00:16:08.215 and i would start queuing up stories 439 00:16:08.545 --> 00:16:10.255 one of our phones is ringing right 440 00:16:10.255 --> 00:16:12.235 now as mine not mine 441 00:16:12.895 --> 00:16:15.625 when will i start you know queuing 442 00:16:15.625 --> 00:16:17.395 up stories doing this and the other 443 00:16:17.395 --> 00:16:20.605 thing and then maybe i would get 444 00:16:20.635 --> 00:16:23.815 a get like an email about some 445 00:16:23.875 --> 00:16:26.845 new product launch or something breaking would 446 00:16:26.845 --> 00:16:28.525 happen and then i'd be like ooh 447 00:16:28.885 --> 00:16:31.525 we're going to move this press release 448 00:16:31.555 --> 00:16:32.305 too 449 00:16:33.145 --> 00:16:34.705 i knew that's for david to like 450 00:16:34.705 --> 00:16:39.595 the the flexibility of being very very 451 00:16:39.595 --> 00:16:42.205 current events focused in your digital spaces 452 00:16:42.715 --> 00:16:45.445 and is excellent and then being able 453 00:16:45.445 --> 00:16:48.535 to in the print spaces that they 454 00:16:48.535 --> 00:16:51.055 they call it evergreen content online and 455 00:16:51.265 --> 00:16:53.215 it's like okay l 456 00:16:53.215 --> 00:16:55.555 triggering it basically whenever you pick it 457 00:16:55.555 --> 00:16:57.655 up and read it you can enjoy 458 00:16:57.655 --> 00:16:59.815 it because it's not it's not timely 459 00:16:59.845 --> 00:17:02.365 in any way and sooner or longer 460 00:17:02.365 --> 00:17:04.015 form content can go into the print 461 00:17:04.015 --> 00:17:06.175 space and so you can take those 462 00:17:06.175 --> 00:17:10.255 longer more entertaining more in-depth stories and 463 00:17:10.255 --> 00:17:12.625 put those in your actual physical media 464 00:17:12.625 --> 00:17:13.345 space and 465 00:17:13.375 --> 00:17:15.595 people will appreciate that and enjoy that 466 00:17:15.595 --> 00:17:17.815 because they're usually opening the magazine when 467 00:17:17.815 --> 00:17:20.545 they have time to focus on that 468 00:17:20.545 --> 00:17:22.255 and they're not trying to do other 469 00:17:22.255 --> 00:17:24.625 things where as my email will be 470 00:17:24.625 --> 00:17:27.325 open while i have five other windows 471 00:17:27.355 --> 00:17:30.295 open doing other tasks and i will 472 00:17:30.295 --> 00:17:33.235 be scrolling through the latest sales at 473 00:17:33.235 --> 00:17:33.535 palmetto 474 00:17:33.535 --> 00:17:36.324 to state the latest drops from the 475 00:17:36.324 --> 00:17:39.468 various digital pubs so i'll see fire 476 00:17:39.475 --> 00:17:41.185 and the guys i'll see the recoil 477 00:17:41.185 --> 00:17:42.985 email i'll see all that in the 478 00:17:42.985 --> 00:17:45.445 digital space in and the wire emails 479 00:17:45.535 --> 00:17:48.955 and all that's very current events and 480 00:17:49.555 --> 00:17:52.555 and then the is gonna come back 481 00:17:53.245 --> 00:17:53.695 beauty 482 00:17:54.385 --> 00:17:56.785 it i'm not gonna i'm excited for 483 00:17:56.785 --> 00:17:58.795 y'all to bring print back and selfishly 484 00:17:58.795 --> 00:18:00.565 i hope you bring back the magazine 485 00:18:00.596 --> 00:18:02.814 that i worked on tactical life but 486 00:18:02.815 --> 00:18:05.845 as justino a parade i make i 487 00:18:05.845 --> 00:18:08.065 make no promises because i have none 488 00:18:08.065 --> 00:18:09.895 of the final say on it but 489 00:18:09.895 --> 00:18:12.775 tactical life is right now one of 490 00:18:12.775 --> 00:18:13.855 the ones we want to 491 00:18:13.885 --> 00:18:16.915 bring back in physical there is still 492 00:18:16.945 --> 00:18:20.845 there is no other other than other 493 00:18:20.845 --> 00:18:23.455 than ballistic which is the most of 494 00:18:23.455 --> 00:18:26.605 course the the most recognize as well 495 00:18:26.605 --> 00:18:29.065 as the most in the chute to 496 00:18:29.065 --> 00:18:31.975 bring back live this year there is 497 00:18:32.035 --> 00:18:33.685 no cause we were floating 498 00:18:34.045 --> 00:18:36.235 we're talking about print schedules we're floating 499 00:18:36.625 --> 00:18:38.875 every possible way and we're doing all 500 00:18:38.875 --> 00:18:41.275 the logistical math on all of this 501 00:18:41.755 --> 00:18:43.735 ladies and gentlemen listening to this it 502 00:18:43.735 --> 00:18:44.425 is a nightmare 503 00:18:45.565 --> 00:18:47.995 so much there's so much from an 504 00:18:47.995 --> 00:18:50.305 editorial standpoint like being the editor of 505 00:18:50.305 --> 00:18:53.245 a print magazine right is like you 506 00:18:53.245 --> 00:18:55.585 know that we should have guessed we 507 00:18:55.585 --> 00:18:56.905 should have brought linus on as a 508 00:18:56.905 --> 00:18:59.365 gaseous one as a full-time i mean 509 00:18:59.515 --> 00:19:01.630 it'd be like being the editor of 510 00:19:01.630 --> 00:19:02.575 a print book is a full time 511 00:19:02.575 --> 00:19:04.465 job that's why he when you look 512 00:19:04.465 --> 00:19:05.680 at all 513 00:19:05.725 --> 00:19:08.875 the magazines all of the publications that 514 00:19:08.875 --> 00:19:12.085 still do print and digital and 515 00:19:13.195 --> 00:19:16.075 we'll have an editor for both because 516 00:19:16.285 --> 00:19:18.895 it is incredibly difficult even if you 517 00:19:18.895 --> 00:19:21.145 are a i think kind of your 518 00:19:21.145 --> 00:19:23.785 optimum cadence for publishing in my opinion 519 00:19:23.785 --> 00:19:25.885 is quarterly write but even if you're 520 00:19:25.885 --> 00:19:27.625 you know if even if you're more 521 00:19:27.625 --> 00:19:30.115 frequent than that if you're bi-monthly or 522 00:19:30.115 --> 00:19:32.005 if you're less you know you could 523 00:19:32.005 --> 00:19:33.295 probably have one guy do that 524 00:19:33.295 --> 00:19:35.545 job if you are only semi annually 525 00:19:35.545 --> 00:19:37.435 if you're twice a year but like 526 00:19:37.435 --> 00:19:39.865 with a quarterly bug it takes a 527 00:19:39.865 --> 00:19:41.725 lot of time and effort recording all 528 00:19:41.725 --> 00:19:43.645 of this content make sure that freelancers 529 00:19:43.645 --> 00:19:45.145 are getting what they need this that 530 00:19:45.145 --> 00:19:46.855 the other thing blah blah blah and 531 00:19:46.855 --> 00:19:47.995 then you'd have to have an editor 532 00:19:47.995 --> 00:19:50.425 for the web because you know the 533 00:19:50.425 --> 00:19:53.455 web is an endless gaping maw 534 00:19:53.455 --> 00:19:56.275 aw that you must constantly pour content 535 00:19:56.305 --> 00:19:57.775 into because you can turn the free 536 00:19:57.775 --> 00:19:59.605 ice cream machine off for even a 537 00:19:59.605 --> 00:20:01.855 second people will go find your free 538 00:20:01.855 --> 00:20:05.785 ice cream somewhere else yes digital digital 539 00:20:05.785 --> 00:20:10.285 must be fed and and and print 540 00:20:10.285 --> 00:20:13.615 must be grown it's curated 541 00:20:13.645 --> 00:20:15.535 like print printers gardening 542 00:20:17.965 --> 00:20:19.885 and offer a print is gardening yeah 543 00:20:19.945 --> 00:20:21.925 it print it printed is gardening i 544 00:20:21.925 --> 00:20:23.965 am i am planning stuff that is 545 00:20:23.965 --> 00:20:26.545 going to come out your months later 546 00:20:26.995 --> 00:20:29.545 and vs oh you know i am 547 00:20:29.545 --> 00:20:31.345 thirsty for water right now allow me 548 00:20:31.345 --> 00:20:33.025 to get a drink great 549 00:20:35.625 --> 00:20:38.565 i remember looking at various things ladies 550 00:20:38.565 --> 00:20:40.515 and gentlemen i will once again say 551 00:20:40.725 --> 00:20:42.795 do not take any of my word 552 00:20:42.795 --> 00:20:45.015 as gospel it could all change tomorrow 553 00:20:45.015 --> 00:20:46.905 we are still figuring it out but 554 00:20:46.905 --> 00:20:48.765 one of the ideas floated that i 555 00:20:48.765 --> 00:20:51.239 really liked was doing a quarterly and 556 00:20:51.507 --> 00:20:53.325 then bringing back four 557 00:20:54.465 --> 00:20:58.005 of the properties as a rotating annual 558 00:20:58.095 --> 00:21:01.215 so you would get the the four 559 00:21:01.245 --> 00:21:03.525 brands tactical life and ballistic being higher 560 00:21:03.645 --> 00:21:05.325 among them i think we want to 561 00:21:05.325 --> 00:21:06.525 do a knife brand and then a 562 00:21:06.525 --> 00:21:09.525 dedicated haunting one too it's all it's 563 00:21:09.525 --> 00:21:11.985 all in na it's all in discussions 564 00:21:12.255 --> 00:21:14.085 i want every man guns of the 565 00:21:14.085 --> 00:21:14.505 old west 566 00:21:14.565 --> 00:21:17.025 is an annual once a year guns 567 00:21:17.025 --> 00:21:18.765 of the old adage that has that 568 00:21:18.765 --> 00:21:20.385 has also been floated and there's a 569 00:21:20.385 --> 00:21:22.083 lot of support for that one because 570 00:21:22.083 --> 00:21:25.079 because that's what steam well also and 571 00:21:25.407 --> 00:21:27.105 was the funny thing when i was 572 00:21:27.105 --> 00:21:28.965 at me cause i didn't used any 573 00:21:29.055 --> 00:21:31.215 tactical dot com also edited ballistic dot 574 00:21:31.215 --> 00:21:32.535 com and guns of the old west 575 00:21:32.535 --> 00:21:34.035 dot com and 576 00:21:35.025 --> 00:21:37.965 bullis tactical life had the most graphic 577 00:21:38.295 --> 00:21:41.955 ballistic probably had the best of the 578 00:21:41.955 --> 00:21:44.025 best asio but the one that had 579 00:21:44.025 --> 00:21:47.565 the longest session times recession time guys 580 00:21:47.565 --> 00:21:50.115 is we measure how long an individual 581 00:21:50.115 --> 00:21:52.305 ip address stays on a website right 582 00:21:52.605 --> 00:21:54.825 and we have the half mini vase 583 00:21:54.855 --> 00:21:56.385 of doing this but yep 584 00:21:57.375 --> 00:22:00.255 session guns of the old west had 585 00:22:00.255 --> 00:22:04.095 insane session time numbers compared to all 586 00:22:04.095 --> 00:22:06.075 of the other ones which tells me 587 00:22:06.225 --> 00:22:07.935 as the editor that it may not 588 00:22:07.935 --> 00:22:09.915 have the biggest audience but the people 589 00:22:09.915 --> 00:22:11.985 that are there are therefore he resented 590 00:22:11.985 --> 00:22:14.475 the money can be there yeah if 591 00:22:14.505 --> 00:22:16.815 i if i show you a website 592 00:22:16.845 --> 00:22:17.385 and the website 593 00:22:17.415 --> 00:22:19.935 it has a million unique visitors that's 594 00:22:19.935 --> 00:22:22.005 cool if the time on site for 595 00:22:22.005 --> 00:22:24.795 all million of those unique visual languages 596 00:22:24.795 --> 00:22:27.375 out you twenty five seconds 597 00:22:28.785 --> 00:22:30.645 i don't have a great website that 598 00:22:30.645 --> 00:22:32.415 means people are popping in taking a 599 00:22:32.445 --> 00:22:35.445 look going not in going away i 600 00:22:35.445 --> 00:22:38.235 wanted my average time on site to 601 00:22:38.235 --> 00:22:38.805 be 602 00:22:39.945 --> 00:22:42.165 what it takes to read an article 603 00:22:42.465 --> 00:22:43.365 yeah that when 604 00:22:44.565 --> 00:22:46.845 average time on site is approximately what 605 00:22:46.845 --> 00:22:48.615 it takes to read an article if 606 00:22:48.615 --> 00:22:50.505 it's what takes to read two articles 607 00:22:50.505 --> 00:22:53.085 i'm doing even better so if my 608 00:22:53.115 --> 00:22:54.945 my session shows around three or four 609 00:22:54.945 --> 00:22:56.745 pages and you're on there for the 610 00:22:56.745 --> 00:22:58.215 time it takes to read two articles 611 00:22:58.725 --> 00:23:00.765 you are i have done my job 612 00:23:00.765 --> 00:23:02.475 because you are a quality visitor and 613 00:23:02.475 --> 00:23:04.665 have consumed in a 614 00:23:04.665 --> 00:23:06.195 enjoyed the content because he didn't leave 615 00:23:06.945 --> 00:23:09.375 remember when all of web publishing was 616 00:23:09.375 --> 00:23:10.965 going til i was trying to be 617 00:23:10.965 --> 00:23:12.885 like we can't write articles that are 618 00:23:13.515 --> 00:23:14.805 for every article has to be three 619 00:23:14.805 --> 00:23:16.545 hundred six hundred words because you can 620 00:23:16.545 --> 00:23:18.105 read that article in thirty seconds or 621 00:23:18.105 --> 00:23:20.235 less if you're a fast reader and 622 00:23:20.235 --> 00:23:23.415 i was like this is terrible that's 623 00:23:23.625 --> 00:23:24.825 that's a bad idea lie 624 00:23:24.825 --> 00:23:26.655 let's not do this let's just write 625 00:23:26.655 --> 00:23:29.685 good articles that make people stay high 626 00:23:29.835 --> 00:23:32.685 and let your creators write about things 627 00:23:32.685 --> 00:23:34.425 that they like about their quality goes 628 00:23:34.485 --> 00:23:36.555 up like i mean you you can 629 00:23:36.555 --> 00:23:38.385 hand them assignments and be like hey 630 00:23:38.385 --> 00:23:39.615 i need you to do this but 631 00:23:39.615 --> 00:23:41.325 if you have them writing about stuff 632 00:23:41.385 --> 00:23:43.995 they like writing about and they're consistently 633 00:23:43.995 --> 00:23:44.985 turning in sir 634 00:23:44.985 --> 00:23:47.745 five hundred twelve hundred words of quality 635 00:23:48.855 --> 00:23:51.015 consumer i was told this to my 636 00:23:51.015 --> 00:23:53.205 guys entertain me for three to six 637 00:23:53.205 --> 00:23:54.915 minutes i didn't give them a word 638 00:23:54.915 --> 00:23:57.855 count i didn't give them unlike make 639 00:23:57.855 --> 00:23:59.985 me interested for three to six minutes 640 00:23:59.985 --> 00:24:01.605 so that when i pop this open 641 00:24:01.695 --> 00:24:03.615 in my email feed while you know 642 00:24:04.005 --> 00:24:06.765 i'm doing my morning stuff i actually 643 00:24:06.765 --> 00:24:08.955 focus on that for awhile entertain me 644 00:24:08.985 --> 00:24:10.335 for three to six minutes that is 645 00:24:10.335 --> 00:24:12.615 your job yet when kissed like when 646 00:24:12.615 --> 00:24:14.535 i'm reading an article i don't want 647 00:24:14.535 --> 00:24:16.935 to be thinking about the emails that 648 00:24:16.935 --> 00:24:19.185 i need to be writing or the 649 00:24:19.185 --> 00:24:20.295 this that or the other thing that 650 00:24:20.295 --> 00:24:21.495 need to be doing i actually once 651 00:24:21.495 --> 00:24:25.275 you sit back and enjoy the article 652 00:24:25.275 --> 00:24:28.036 that i'm reading and be immersed in 653 00:24:28.036 --> 00:24:29.145 that whether it's a re 654 00:24:29.145 --> 00:24:33.345 view or a story or whatever i 655 00:24:33.345 --> 00:24:35.565 don't want to be you know just 656 00:24:37.245 --> 00:24:39.855 i dunno i don't wish i were 657 00:24:39.885 --> 00:24:42.285 returning we've turned this we didn't know 658 00:24:42.285 --> 00:24:43.665 what we wanted to talk about guys 659 00:24:43.665 --> 00:24:44.685 as you might be able to tell 660 00:24:45.165 --> 00:24:47.625 so we're talking about publication we actually 661 00:24:47.625 --> 00:24:49.425 had a completely different idea which we 662 00:24:49.425 --> 00:24:51.195 may still get to but we probably 663 00:24:51.195 --> 00:24:53.115 won't have on for half an hour 664 00:24:53.565 --> 00:24:53.925 yet 665 00:24:55.515 --> 00:24:57.645 we've we've turned this into a discussion 666 00:24:57.675 --> 00:25:01.305 on both digital and and print publication 667 00:25:01.455 --> 00:25:04.185 which ye bleecker street is bringing it 668 00:25:04.185 --> 00:25:06.885 back baby but one of the things 669 00:25:06.885 --> 00:25:09.675 that i got and you can take 670 00:25:09.675 --> 00:25:11.025 this was a piece of advice guys 671 00:25:11.025 --> 00:25:12.735 if you're listening this if you ever 672 00:25:12.735 --> 00:25:15.225 want to get into the contents 673 00:25:15.225 --> 00:25:17.295 space because you don't have something interesting 674 00:25:17.295 --> 00:25:17.505 to 675 00:25:18.645 --> 00:25:21.225 rule one don't like c qb pay 676 00:25:21.255 --> 00:25:22.485 rule number one of c can be 677 00:25:22.545 --> 00:25:24.255 don't do it if you can avoid 678 00:25:24.255 --> 00:25:26.385 it don't do it it 679 00:25:27.525 --> 00:25:29.685 i know you guys remember there is 680 00:25:29.685 --> 00:25:31.154 a webcomic i don't i dunno if 681 00:25:31.154 --> 00:25:32.985 he's still publishing but the oatmeal you 682 00:25:32.985 --> 00:25:35.085 remember the oatmeal ray i do and 683 00:25:35.085 --> 00:25:37.065 he had a comic on how to 684 00:25:37.065 --> 00:25:39.465 be a writer and it was step 685 00:25:39.465 --> 00:25:41.925 one get inspired set to drink step 686 00:25:41.928 --> 00:25:44.685 three ate yourself step four repeat forever 687 00:25:45.015 --> 00:25:46.905 yup and i was like and i 688 00:25:46.905 --> 00:25:47.625 mean i laugh 689 00:25:47.655 --> 00:25:49.395 at it but i have definitely 690 00:25:50.535 --> 00:25:52.035 at the 691 00:25:54.315 --> 00:25:57.735 writers there's so much there's so much 692 00:25:57.735 --> 00:25:59.085 to be said about 693 00:26:00.148 --> 00:26:01.695 it's not all doom and gloom guys 694 00:26:01.695 --> 00:26:04.785 but no it's really deterrence component there's 695 00:26:04.785 --> 00:26:06.975 an endurance component to this writing whether 696 00:26:06.975 --> 00:26:09.255 it's for print or whether it's for 697 00:26:09.255 --> 00:26:11.655 digital but especially if it's digital there's 698 00:26:11.655 --> 00:26:15.105 an endurance component that people don't understand 699 00:26:15.975 --> 00:26:19.185 you may have a brilliant absolutely brilliant 700 00:26:19.215 --> 00:26:20.265 and you can be good at right 701 00:26:20.329 --> 00:26:23.385 a brilliant art article once or like 702 00:26:23.775 --> 00:26:25.755 twice you might you might have two 703 00:26:25.755 --> 00:26:28.245 or three good ideas and be able 704 00:26:28.245 --> 00:26:30.075 to put them out really really quickly 705 00:26:30.435 --> 00:26:32.445 the thing is the editors can come 706 00:26:32.445 --> 00:26:34.035 back and he's going to need for 707 00:26:34.335 --> 00:26:36.885 emma and and six and by the 708 00:26:36.885 --> 00:26:39.915 way that's your week that's not the 709 00:26:39.915 --> 00:26:40.425 month 710 00:26:40.815 --> 00:26:44.385 that that now you're weak and so 711 00:26:44.505 --> 00:26:46.755 there's an endurance component especially the digital 712 00:26:46.755 --> 00:26:50.145 that's just like dear god what is 713 00:26:50.235 --> 00:26:52.395 it what is ignis i do miss 714 00:26:52.395 --> 00:26:54.735 the days cause i was around for 715 00:26:54.789 --> 00:26:56.295 the end of these days but i 716 00:26:56.295 --> 00:26:57.885 was there still there for him where 717 00:26:57.885 --> 00:27:00.585 i could write like five six articles 718 00:27:00.615 --> 00:27:01.845 in a month and make a good 719 00:27:01.845 --> 00:27:04.665 five grand off of those six articles 720 00:27:05.205 --> 00:27:06.795 those days are gone guys if you 721 00:27:06.795 --> 00:27:08.535 want to make five grand a month 722 00:27:08.625 --> 00:27:09.675 as a 723 00:27:11.205 --> 00:27:14.271 as a writer in this space you're 724 00:27:14.271 --> 00:27:16.005 you're gonna have to write more than 725 00:27:16.005 --> 00:27:19.605 six articles and your your think thank 726 00:27:19.605 --> 00:27:21.885 a daily submission whatever that happens to 727 00:27:21.885 --> 00:27:24.435 be whatever form that happens to take 728 00:27:24.675 --> 00:27:27.315 but plan to submit a daily item 729 00:27:27.315 --> 00:27:28.652 if that's what you want 730 00:27:29.895 --> 00:27:32.115 yes excuse me if that's what you 731 00:27:32.115 --> 00:27:35.445 want full yet so gets overlooked is 732 00:27:35.445 --> 00:27:36.585 a lot of writing and yet but 733 00:27:36.585 --> 00:27:38.115 i will say this you do you 734 00:27:38.115 --> 00:27:41.865 know i got a movie that will 735 00:27:41.865 --> 00:27:43.245 talk about the whole ten thousand hours 736 00:27:43.245 --> 00:27:44.925 thing when i was when i was 737 00:27:45.015 --> 00:27:47.595 blogging you know for my own website 738 00:27:47.595 --> 00:27:49.916 and writing freelance you know i was 739 00:27:49.916 --> 00:27:50.025 at 740 00:27:50.025 --> 00:27:54.645 averaging something like fifteen to twenty pieces 741 00:27:54.705 --> 00:27:57.255 a week with an average length of 742 00:27:57.255 --> 00:28:00.735 six hundred to eight hundred words believe 743 00:28:00.735 --> 00:28:01.845 me when i tell you i put 744 00:28:01.845 --> 00:28:05.085 in my ten thousand hours and variety 745 00:28:05.085 --> 00:28:07.155 in and and in that ten thousand 746 00:28:07.155 --> 00:28:09.615 hours when i developed what wasn't was 747 00:28:09.615 --> 00:28:10.155 born it was a 748 00:28:10.245 --> 00:28:11.745 it was my voice as a writer 749 00:28:12.975 --> 00:28:14.775 but two it was awesome the ability 750 00:28:14.775 --> 00:28:18.405 to you know take in the information 751 00:28:18.405 --> 00:28:21.135 that i needed and translated into a 752 00:28:21.135 --> 00:28:22.815 way that my audience wanted to hear 753 00:28:22.815 --> 00:28:25.095 it relatively quickly because that was how 754 00:28:25.095 --> 00:28:27.645 i got paid and i lake and 755 00:28:27.645 --> 00:28:28.665 i still like getting paid 756 00:28:31.575 --> 00:28:33.675 and but if you want to be 757 00:28:33.675 --> 00:28:35.385 i was in this guy's it is 758 00:28:35.385 --> 00:28:36.885 not all doom and gloom being a 759 00:28:36.885 --> 00:28:39.105 content creator in the firearms faces tough 760 00:28:39.435 --> 00:28:41.625 but if you are genuinely passionate about 761 00:28:41.625 --> 00:28:45.016 it gulf war i don't that's your 762 00:28:45.016 --> 00:28:48.345 day job now ride one day make 763 00:28:48.615 --> 00:28:50.025 make it a hobby for 764 00:28:50.025 --> 00:28:52.215 first make it something and work with 765 00:28:52.305 --> 00:28:55.365 work with create work with editors spaces 766 00:28:55.695 --> 00:28:58.965 that are okay with adjust as his 767 00:28:58.965 --> 00:29:01.155 deliveries that will make you a little 768 00:29:01.155 --> 00:29:03.251 space to put your your bio and 769 00:29:03.345 --> 00:29:05.775 whatnot up but as long as you're 770 00:29:05.805 --> 00:29:09.795 showing up with something for them regularly 771 00:29:09.945 --> 00:29:10.185 v 772 00:29:10.185 --> 00:29:12.495 they'll probably start hooking you up with 773 00:29:12.495 --> 00:29:14.445 more and more and you will develop 774 00:29:14.475 --> 00:29:16.335 into it as they know they can 775 00:29:16.335 --> 00:29:18.915 rely on you than the number one 776 00:29:18.915 --> 00:29:20.327 thing that i always told people because 777 00:29:20.327 --> 00:29:21.885 i forgot to ask then you're you've 778 00:29:21.885 --> 00:29:23.445 gotten asked how do i how do 779 00:29:23.445 --> 00:29:24.585 i be a gun writer in the 780 00:29:24.585 --> 00:29:26.535 space that you write about it and 781 00:29:26.535 --> 00:29:28.215 then you get and then you do 782 00:29:28.215 --> 00:29:29.835 it again and again 783 00:29:30.375 --> 00:29:31.695 believe me when i tell you the 784 00:29:31.695 --> 00:29:34.125 topic despite the fact that you know 785 00:29:34.269 --> 00:29:36.045 you know everyone has been saying print 786 00:29:36.045 --> 00:29:37.545 is dead for instance then prince just 787 00:29:37.545 --> 00:29:40.245 change the french then when you know 788 00:29:40.245 --> 00:29:42.165 when everything has you know with the 789 00:29:42.165 --> 00:29:44.025 rise of tiktok and instagram people like 790 00:29:44.055 --> 00:29:45.675 owen owen wants to read articles anymore 791 00:29:45.675 --> 00:29:48.315 and i'm like that is absolutely untrue 792 00:29:48.705 --> 00:29:50.445 the written word is here to stay 793 00:29:50.565 --> 00:29:52.005 i'll tell you why word is here 794 00:29:52.005 --> 00:29:53.925 to stay where do l m's get 795 00:29:53.925 --> 00:29:55.305 where to all of his eyes that 796 00:29:55.335 --> 00:29:56.865 people are alert or you know going 797 00:29:56.865 --> 00:29:58.605 to for all of their answers those 798 00:29:58.605 --> 00:30:02.595 get their information from highly ranked web 799 00:30:02.595 --> 00:30:06.345 articles okay so like there is still 800 00:30:06.345 --> 00:30:09.105 tremendous value in the written word so 801 00:30:09.825 --> 00:30:10.665 don't give up on it 802 00:30:10.695 --> 00:30:11.535 yeah me go vandy 803 00:30:13.125 --> 00:30:15.465 along the along with the tiktok in 804 00:30:15.465 --> 00:30:17.415 the reels route in the youtube shorts 805 00:30:17.415 --> 00:30:18.555 and all that people are all there 806 00:30:18.566 --> 00:30:20.115 man misses the content of the future 807 00:30:20.355 --> 00:30:23.535 you know i i regularly consume content 808 00:30:23.745 --> 00:30:27.285 that is hours and hours long long 809 00:30:27.315 --> 00:30:29.865 long form podcast long form like the 810 00:30:30.735 --> 00:30:32.745 content shit like how 811 00:30:32.775 --> 00:30:36.825 people consume things shifts it doesn't die 812 00:30:37.845 --> 00:30:40.125 it has the wall it's very much 813 00:30:40.155 --> 00:30:41.865 you know the king is dead long 814 00:30:41.865 --> 00:30:43.363 live the king now there's that the 815 00:30:43.365 --> 00:30:48.075 king is still here and so prince 816 00:30:48.225 --> 00:30:50.205 princess changed and we're coming back into 817 00:30:50.205 --> 00:30:52.905 print little of that and digital formats 818 00:30:53.435 --> 00:30:54.965 changed in digital format is going to 819 00:30:54.995 --> 00:30:59.315 change again but we've i mean speaking 820 00:30:59.315 --> 00:31:01.677 of youtube which we guys we may 821 00:31:01.775 --> 00:31:03.695 try and get back on it but 822 00:31:03.725 --> 00:31:06.005 don't they're still very hostile to firearms 823 00:31:06.035 --> 00:31:08.165 so don't bet on it don't hold 824 00:31:08.165 --> 00:31:11.675 your breath later on but youtube content 825 00:31:11.675 --> 00:31:13.535 me i remember you remember grow 826 00:31:13.535 --> 00:31:15.545 showing up in youtube content was consumed 827 00:31:15.545 --> 00:31:19.145 on computers opted open on computers now 828 00:31:19.145 --> 00:31:21.215 the number one format that people consume 829 00:31:21.215 --> 00:31:22.715 youtube on his tv 830 00:31:23.885 --> 00:31:24.575 really 831 00:31:25.775 --> 00:31:27.149 my phone i assumed it would be 832 00:31:27.185 --> 00:31:30.005 phones but no and i've had multiple 833 00:31:30.035 --> 00:31:31.355 witty funny to his in the last 834 00:31:31.355 --> 00:31:32.855 couple of days and had multiple people 835 00:31:32.855 --> 00:31:34.595 ask me why don't you have you 836 00:31:34.595 --> 00:31:36.275 can tv and i'm like i haven't 837 00:31:36.275 --> 00:31:38.045 got a fucking streaming service i don't 838 00:31:38.045 --> 00:31:38.645 need another 839 00:31:39.935 --> 00:31:41.315 i have a buddy who had a 840 00:31:41.317 --> 00:31:43.955 youtube tv and it saved us watching 841 00:31:44.045 --> 00:31:44.825 and 842 00:31:46.207 --> 00:31:47.705 we were watching army and navy cause 843 00:31:47.705 --> 00:31:48.545 i was with a bunch of west 844 00:31:48.545 --> 00:31:50.762 point indians i'm sorry i was the 845 00:31:50.855 --> 00:31:53.555 there they're great they're great friends but 846 00:31:54.035 --> 00:31:57.125 i like a carrot goddamn but yeah 847 00:31:57.125 --> 00:31:58.971 we were watching army navy and army 848 00:31:58.998 --> 00:32:01.205 navy was on youtube tv so like 849 00:32:02.735 --> 00:32:03.095 ooh 850 00:32:04.205 --> 00:32:05.795 alright guys it's been a fun episode 851 00:32:05.825 --> 00:32:06.935 or we were going to talk about 852 00:32:06.935 --> 00:32:07.955 how ann was going to get more 853 00:32:07.955 --> 00:32:09.365 expensive than if you'd like to learn 854 00:32:09.365 --> 00:32:10.565 about why m was going to get 855 00:32:10.565 --> 00:32:12.245 more expensive you can subscribe to my 856 00:32:12.245 --> 00:32:13.745 sub stacks got an article coming out 857 00:32:13.745 --> 00:32:16.145 tomorrow about it or on thursday if 858 00:32:16.145 --> 00:32:17.645 you're watching the video version of this 859 00:32:17.705 --> 00:32:19.325 or we're going to talk about that 860 00:32:19.325 --> 00:32:21.695 next week so we will to talk 861 00:32:21.695 --> 00:32:23.015 about one hundred percent them talking about 862 00:32:23.015 --> 00:32:24.275 that alright back 863 00:32:24.335 --> 00:32:27.185 that i was actually looking at forced 864 00:32:27.185 --> 00:32:29.525 reset things cause with ammo being more 865 00:32:29.525 --> 00:32:31.115 expensive that gets a lot less fun 866 00:32:31.895 --> 00:32:33.335 thus it as i guess but that 867 00:32:33.335 --> 00:32:34.805 is it for this week thank you 868 00:32:34.805 --> 00:32:37.535 everyone for liking shanks describing these you 869 00:32:37.535 --> 00:32:39.485 know share with your friends and we'll 870 00:32:39.485 --> 00:32:41.075 be back next week with another episode 871 00:32:42.005 --> 00:32:42.425 later